Beckon vs Trendkite comparison

Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

Being a PR professional today is more than just managing relationships. It is brand awareness; it is ROI and business impact; it is elevating the role of PR with the same level of analytics and accountability as the rest of the organization. TrendKite is the Intelligent Communications Platform that puts earned media at the heart of the marketing mix. TrendKite helps you prove your impact, make data-driven PR decisions, and power your digital strategy.