Black Swan Data vs IBM Watson Campaign Automation comparison

We make use of the vast sea of data available these days, to solve marketing problems for our clients and create digital solutions that can transform businesses. The software solutions we create analyse that data to help anticipate changes in consumer behaviour, so we can work with brands to predict what their customers will want. Applied Prediction’ – it brings together all this human, computational analysis and data to create insights that make the next steps obvious, and transform how our clients do business.

We work with our partners to unearth brilliant solutions to their problems. Our collaborative approach has made us the UK’s No1 startup – based across the globe in London, New York, LA, Toronto, Cape Town, Budapest, Singapore, Bristol and Exeter. Of course it helps that our people are amongst the brightest in the industry, mostly bordering on genius… our own analytics have shown it’s the 10% crazy bit in each of us that allows us to think and behave differently – so we think a little madness is something to celebrate.

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.