Black Swan Data vs Salesforce Marketing Cloud comparison

We make use of the vast sea of data available these days, to solve marketing problems for our clients and create digital solutions that can transform businesses. The software solutions we create analyse that data to help anticipate changes in consumer behaviour, so we can work with brands to predict what their customers will want. Applied Prediction’ – it brings together all this human, computational analysis and data to create insights that make the next steps obvious, and transform how our clients do business.

We work with our partners to unearth brilliant solutions to their problems. Our collaborative approach has made us the UK’s No1 startup – based across the globe in London, New York, LA, Toronto, Cape Town, Budapest, Singapore, Bristol and Exeter. Of course it helps that our people are amongst the brightest in the industry, mostly bordering on genius… our own analytics have shown it’s the 10% crazy bit in each of us that allows us to think and behave differently – so we think a little madness is something to celebrate.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.