• Home
  • BloomReach vs. Salesforce Marketing Cloud

BloomReach vs Salesforce Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
BloomReach Logo

BloomReach

422 views|312 comparisons
Salesforce Logo

Salesforce Marketing Cloud

Read 50 Salesforce Marketing Cloud reviews
6,869 views|4,171 comparisons
98% willing to recommend
Comparison Buyer's Guide
Download the complete report
Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between BloomReach and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
Download the complete report
767,847 professionals have used our research since 2012.
Featured Review
Use BloomReach?
RahulKumar11
Along with an easy initial setup process, the marketing tool also offers a good technical support
I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud,... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

    report
    See Which Vendors Are Best For You
    Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
    See Recommendations
    767,847 professionals have used our research since 2012.
    Questions from the Community
    Ask a question

    Earn 20 points

    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Read all 23 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Read all 25 answers   →
    Ranking
    12th
    out of 61 in Marketing Automation
    Views
    422
    Comparisons
    312
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 61 in Marketing Automation
    Views
    6,869
    Comparisons
    4,171
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Exponea
    ExactTarget
    Learn More
    BloomReach
    Video Not Available
    Salesforce
    Video Not Available
    Overview

    BloomReach DXP is an open and intelligent platform to build, personalize, test and optimize digital experiences. The BloomReach DXP helps businesses identify their users' needs and create the right digital experience for them in real time, regardless of channel or device, incorporating content marketing, search, merchandising and SEO.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Neiman Marcus, Nordstrom, Staples, Wayfair, Toys R Us
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization27%
    Computer Software Company13%
    Retailer13%
    Financial Services Firm10%
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise38%
    Large Enterprise39%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
    DOWNLOAD NOW
    767,847 professionals have used our research since 2012.

    BloomReach is ranked 12th in Marketing Automation while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. BloomReach is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". BloomReach is most compared with Marketo, Iterable, Adobe Experience Cloud and Sitecore Experience Platform, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Pardot.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.