Bluecore vs Marketo comparison

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Bluecore Logo
296 views|255 comparisons
Adobe Logo
3,051 views|2,438 comparisons
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Bluecore and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

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    765,386 professionals have used our research since 2012.
    Questions from the Community
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    Top Answer:I like that the solution is flexible.
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Ranking
    14th
    Views
    296
    Comparisons
    255
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    Views
    3,051
    Comparisons
    2,438
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Oracle Eloqua logo
    Compared 19% of the time.
    HubSpot Marketing Hub logo
    Compared 19% of the time.
    Pardot logo
    Compared 6% of the time.
    BloomReach logo
    Compared 1% of the time.
    Learn More
    Bluecore
    Video Not Available
    Overview
    Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore's unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. By connecting deep data insights, Bluecore's AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Zachys, Tommy Hilfiger, Evo, Teleflora, Sur la Table, Perry Ellis International
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    VISITORS READING REVIEWS
    Retailer25%
    Manufacturing Company18%
    Computer Software Company16%
    Media Company8%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise8%
    Large Enterprise71%
    REVIEWERS
    Small Business50%
    Midsize Enterprise28%
    Large Enterprise22%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise18%
    Large Enterprise56%
    Buyer's Guide
    Marketing Automation
    March 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Bluecore is ranked 14th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 17 reviews. Bluecore is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Bluecore is most compared with Salesforce Marketing Cloud and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and BloomReach.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.