Compare Bluecore vs. Salesforce Marketing Cloud

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Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: April 2021.
476,163 professionals have used our research since 2012.
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Pricing and Cost Advice
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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

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Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
12th
Views
391
Comparisons
236
Reviews
0
Average Words per Review
0
Rating
N/A
1st
Views
6,172
Comparisons
5,230
Reviews
3
Average Words per Review
417
Rating
8.7
Popular Comparisons
Also Known As
ExactTarget
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Bluecore
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Overview
Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore's unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. By connecting deep data insights, Bluecore's AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
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Sample Customers
Zachys, Tommy Hilfiger, Evo, Teleflora, Sur la Table, Perry Ellis International
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company46%
Comms Service Provider16%
Media Company7%
Financial Services Firm4%
Company Size
No Data Available
REVIEWERS
Small Business14%
Midsize Enterprise57%
Large Enterprise29%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: April 2021.
476,163 professionals have used our research since 2012.

Bluecore is ranked 12th in Marketing Automation while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 3 reviews. Bluecore is rated 0.0, while Salesforce Marketing Cloud is rated 8.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Bluecore is most compared with , whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, Adobe Campaign, SAP Marketing Cloud and HubSpot Marketing Hub.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.