HCL Campaign vs Zeta Marketing Platform comparison

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HCLTech Logo
146 views|120 comparisons
Zeta Global Logo
158 views|138 comparisons
Executive Summary

We performed a comparison between HCL Campaign and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Ranking
12th
Views
146
Comparisons
120
Reviews
0
Average Words per Review
0
Rating
N/A
11th
Views
158
Comparisons
138
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Campaign, IBM Unica
Boomtrain
Learn More
Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company16%
Financial Services Firm14%
Retailer11%
Construction Company9%
Company Size
No Data Available
VISITORS READING REVIEWS
Small Business31%
Midsize Enterprise7%
Large Enterprise62%
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.

HCL Campaign is ranked 12th in Marketing Management while Zeta Marketing Platform is ranked 11th in Marketing Management. HCL Campaign is rated 0.0, while Zeta Marketing Platform is rated 0.0. On the other hand, HCL Campaign is most compared with Teradata Customer Interaction Manager, Adobe Campaign and Salesforce Marketing Cloud, whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.