• Home
  • Marketo vs. Zeta Marketing Platform

Marketo vs Zeta Marketing Platform comparison

Cancel
You must select at least 2 products to compare!
Adobe Logo

Marketo

Read 17 Marketo reviews
1,634 views|1,301 comparisons
94% willing to recommend
Zeta Global Logo

Zeta Marketing Platform

156 views|137 comparisons
Comparison Buyer's Guide
Download the complete report
Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Marketo and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
Download the complete report
767,847 professionals have used our research since 2012.
Featured Review
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Use Zeta Marketing Platform?
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

    Information Not Available
    report
    See Which Vendors Are Best For You
    Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
    See Recommendations
    767,847 professionals have used our research since 2012.
    Questions from the Community
    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ask a question

    Earn 20 points

    Ranking
    5th
    out of 30 in Marketing Management
    Views
    1,634
    Comparisons
    1,301
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    12th
    out of 30 in Marketing Management
    Views
    156
    Comparisons
    137
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Boomtrain
    Learn More
    Adobe
    Zeta Global
    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm14%
    Retailer11%
    Construction Company9%
    Company Size
    REVIEWERS
    Small Business47%
    Midsize Enterprise26%
    Large Enterprise26%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business31%
    Midsize Enterprise7%
    Large Enterprise62%
    Buyer's Guide
    Marketing Management
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
    DOWNLOAD NOW
    767,847 professionals have used our research since 2012.

    Marketo is ranked 5th in Marketing Management with 17 reviews while Zeta Marketing Platform is ranked 12th in Marketing Management. Marketo is rated 8.4, while Zeta Marketing Platform is rated 0.0. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

    See our list of best Marketing Management vendors and best Marketing Automation vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.