We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The licensing cost usually depends on the users."
"The solution is expensive compared to others."
Earn 20 points
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
BrandMaker is ranked 7th in Marketing Resource Management while Marketo is ranked 3rd in Marketing Automation with 4 reviews. BrandMaker is rated 0.0, while Marketo is rated 9.2. On the other hand, the top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". BrandMaker is most compared with Aprimo, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, SAP Marketing Cloud and Amazon Pinpoint.
We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.