BrandMaker vs SAS Marketing Resource Management comparison

BrandMaker is a central, web-based marketing software easily accessible for central and local marketing employees via web browser. The leading marketing resource management system automates a broad spectrum of workflows and thus advances your marketing efficiency and effectiveness. BrandMaker consists of a broad range of software modules, covering the complete marketing area. From briefing and planning, media management and creation as well as web-to-print up to reporting.

SAS Marketing Resource Management helps to manage all marketing activities from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey. Key Features include the following: Strategic Planning Facilitate stakeholder collaboration with clear visibility into all your marketing operations, Offer Management Create and store marketing offers in a central location, supported by an essential metadata structure, Calendars Distribute vital information in a graphical, user-friendly way to anyone who needs it, Capacity Planning Plan, manage and allocate marketing resources to ensure the success of your programs, Time Sheets Accurately track time spent on specific marketing activities and associated personnel costs, and Resource Management Better allocate human resources across various marketing projects or workflows.