BrandMuscle vs IBM Marketing Operations comparison

Many local businesses can’t execute their localized creative without issues. They mean well, but they turn the brand red into pink, they use an outdated logo from the mid-90s, and use their own photography instead of compliant creative.

The BrandBuilder Marketing Suite solves these problems with an all-in-one solution for funding, creating, and executing on-brand local marketing campaigns with simplicity, speed and accuracy. BrandBuilder guides you step-by-step, from managing funding for your programs, creating corporate-compliant digital or traditional collateral, and providing turnkey execution of integrated marketing campaigns. We give you the tools to measure and optimize local marketing activities from start to finish.

BrandBuilder lets you rest easy knowing that your local marketing efforts will be done right. Use the links above to explore BrandMuscle's local marketing solutions.

IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.