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Code Worldwide adZU vs Marketo comparison

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Code Worldwide adZU

87 views|44 comparisons
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Marketo

Read 17 Marketo reviews
2,977 views|2,384 comparisons
94% willing to recommend
Featured Review
Use Code Worldwide adZU?
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ranking
    6th
    out of 15 in Marketing Resource Management
    Views
    87
    Comparisons
    44
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 61 in Marketing Automation
    Views
    2,977
    Comparisons
    2,384
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Also Known As
    adZU
    Learn More
    Code Worldwide
    Adobe
    Overview

    adZU is organised into a series of studios, each of which contains a number of different apps to help you automate, implement and deliver your marketing.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Mercedes-Benz, Vauxhall, AutoTrader, Peugeot, Acura, SAAB, Nissan, Chevrolet, Citroen
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    No Data Available
    REVIEWERS
    Small Business45%
    Midsize Enterprise25%
    Large Enterprise30%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%

    Code Worldwide adZU is ranked 6th in Marketing Resource Management while Marketo is ranked 4th in Marketing Automation with 17 reviews. Code Worldwide adZU is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Code Worldwide adZU is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.