Dell XtremIO vs Pure FlashArray X NVMe comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure FlashArray X NVMe based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure FlashArray X NVMe Report (Updated: March 2024).
768,246 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The tool has reduced our power consumption.""For us, the most valuable feature is the compression and deduplication. Being able to deploy a three to one ratio for storage is absolutely critical in today's world with the growing need for storage and the growing need for more space.""On a scale of one to ten, where ten is the most comfortable pricing, I rate the solution a nine out of ten.""The initial setup was straightforward in the way that it was a database vacuum storage.""We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent.""We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks.""The availability and ease of use are the big features.""The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data."

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"Very good IOPS performance""A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable.""I like the deduplication and auto-tiering features.""It was very easy and straightforward to setup.""Dell XtremIO is good for databases and huge workloads.""The solution's most valuable feature is its high performance.""The program is very stable.""The performance is good, which is important."

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"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""The solution is scalable.""One of the best features is the support, which is excellent.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes.""Pure has signature security technology, which cannot be deleted, even if you are an administrator.""Overall stability is very good. It is a very stable solution."

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Cons
"Had some issues with Purity not being entirely compatible with VMware ESXi.""CIFS and SMB Shares cannot be mounted directly.""Pricing could be better in comparison to other solutions.""Larger capacity and more storage ports would be the two things I'd like to see.""I would like to migrate to the cloud in the future and know how that would actually work with this product.""It took us a year to get it to stabilize and to get the best out of Pure.""The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better.""Storage. There could be better storage."

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"They can improve the product by providing an HTML5-based interface instead of the Java GUI based application.""Sometimes we don't get an immediate response from the support team. The initial POC also took a lot of resources.""The implementation isn't exactly complex, but the solution should have some enhancements in it to make the process more centralized.""XtremIO is coming to its end of life.""The management should be improved and the GUI interface could be better and easier.""The GUI could be modified more in terms of how the different components are linked to each other.""The physical architecture could use some higher levels of redundancy.""It is very expensive to scale. You have to buy an additional system to extend from one disc, for instance. It is scalable, but extremely expensive to do so."

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"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services.""I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""We would like to see VNC integration or be able to use Pure Storage with VNC.""In terms of what needs improvement, the dashboard and management could be simplified.""Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""In the next release, I would like to see real-time analytics for further insight into consumption models."

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Pricing and Cost Advice
  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Top Answer:The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Comparisons
    Also Known As
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    Fremont Bank, Judson ISD, The Nielsen Company
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Financial Services Firm16%
    Computer Software Company15%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm15%
    Comms Service Provider15%
    Manufacturing Company15%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise40%
    Large Enterprise42%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise10%
    Large Enterprise68%
    REVIEWERS
    Small Business37%
    Midsize Enterprise27%
    Large Enterprise37%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise16%
    Large Enterprise61%
    Buyer's Guide
    Dell XtremIO vs. Pure FlashArray X NVMe
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure FlashArray X NVMe and other solutions. Updated: March 2024.
    768,246 professionals have used our research since 2012.

    Dell XtremIO is ranked 25th in All-Flash Storage with 48 reviews while Pure FlashArray X NVMe is ranked 14th in All-Flash Storage with 27 reviews. Dell XtremIO is rated 7.6, while Pure FlashArray X NVMe is rated 9.2. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure FlashArray X NVMe writes "Works well, is easy to implement, and has upgrade analysis capabilities". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Dell Unity XT, NetApp AFF and INFINIDAT InfiniBox, whereas Pure FlashArray X NVMe is most compared with Dell PowerStore, Dell Unity XT, HPE Nimble Storage, Hitachi Virtual Storage Platform and Pure Storage FlashBlade. See our Dell XtremIO vs. Pure FlashArray X NVMe report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.