Adobe Experience Manager vs Sitecore Digital Marketing System comparison

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Executive Summary

We performed a comparison between Adobe Experience Manager and Sitecore Digital Marketing System based on real PeerSpot user reviews.

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To learn more, read our detailed Enterprise Content Management Report (Updated: April 2024).
767,847 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle.""If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR.""It is easy to learn. You don't need to be an advanced Java developer.""I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution.""Adobe Experience Manager is quite a powerful product that you can use to design files and export them.""Adobe Experience Manager is a content management system, and we use it to create and manage a website.""Easy to work with the solution."

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"The platform’s most valuable feature is the ability to create web pages with ease."

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Cons
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well.""Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service.""Adobe Experience Manager's pricing could be improved.""Programming model could be improved, it's a monolithic solution.""I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement.""The solution's pricing and stability could be improved.""In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

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"In a few scenarios, Sitecore DMS works slowly."

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Pricing and Cost Advice
  • "There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
  • "It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
  • "Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
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    Questions from the Community
    Top Answer:Adobe Experience Manager is a content management system, and we use it to create and manage a website.
    Top Answer:The solution's pricing and stability could be improved.
    Top Answer:Adobe Experience Manager is used for user experience, product design, and user journeys.
    Top Answer:The platform’s most valuable feature is the ability to create web pages with ease.
    Top Answer:In a few scenarios, Sitecore DMS works slowly. Whenever we reload the site, the tree structure collapses. There could be a feature that allows reopening the same structure automatically.
    Top Answer:We use the product to develop and manage the websites.
    Ranking
    Views
    1,292
    Comparisons
    837
    Reviews
    5
    Average Words per Review
    518
    Rating
    8.2
    9th
    Views
    124
    Comparisons
    124
    Reviews
    1
    Average Words per Review
    285
    Rating
    8.0
    Comparisons
    Also Known As
    Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
    Learn More
    Overview

    Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers. 

    The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.
    Sample Customers
    Metra
    easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization41%
    Financial Services Firm10%
    Computer Software Company9%
    Manufacturing Company4%
    No Data Available
    Company Size
    REVIEWERS
    Small Business21%
    Midsize Enterprise14%
    Large Enterprise64%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise46%
    Large Enterprise43%
    No Data Available
    Buyer's Guide
    Enterprise Content Management
    April 2024
    Find out what your peers are saying about Microsoft, OpenText, Box and others in Enterprise Content Management. Updated: April 2024.
    767,847 professionals have used our research since 2012.

    Adobe Experience Manager is ranked 7th in Enterprise Content Management with 16 reviews while Sitecore Digital Marketing System is ranked 9th in Marketing Management with 1 review. Adobe Experience Manager is rated 7.8, while Sitecore Digital Marketing System is rated 8.0. The top reviewer of Adobe Experience Manager writes "A powerful product that can be used for user experience, product design, and user journeys". On the other hand, the top reviewer of Sitecore Digital Marketing System writes "Helps in creating web pages efficiently and has a simple setup process ". Adobe Experience Manager is most compared with Adobe CQ5, Liferay Digital Experience Platform, WordPress, SharePoint and SDL Tridion DX, whereas Sitecore Digital Marketing System is most compared with Microsoft Dynamics CRM, OpenText TeamSite and Liferay Digital Experience Platform.

    We monitor all Enterprise Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.