Freshsales vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Freshsales and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Social CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Freshsales vs. Salesforce Marketing Cloud Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is a low-cost CRM product compared to other CRM alternatives.""Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap.""Freshsales is user-friendly, scalable and stable.""One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams.""I like Freshsales because it's integrated with Shopify which we use to host our website."

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"Salesforce allows for the integration of different data sources.""The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.""Marketing Cloud has improved our productivity and our team enjoy using it.""The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey.""It is a great solution. I like its stability, scalability, and performance.""The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on.""Offers many great features and is intuitive.""The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

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Cons
"The price of this solution could be improved as well as the reporting functionality.""The solution needs to improve the user experience and leads capture.""The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports.""It lacks customizability for complex and larger use cases.""We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

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"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.""Managing large volumes of data takes too long.""We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""Marketing Cloud's forecasting could be improved.""There could be easier tools to configure the product and to create landing pages to better handle large data sets.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The product could use a little bit of BI in the sense of rule-based building.""Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

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Pricing and Cost Advice
  • "The price for this solution is good in general, but in Brazil we do pay additional taxes."
  • "The basic price is affordable. The add ons are expensive."
  • "Freshsales is an economical product."
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap.
    Top Answer:The tags or processes that are codified are too rigid. We want more freedom to update labels, tags, and the process flows within the product. It's too rigid and not customizable enough for even a… more »
    Top Answer:I use the solution to manage my sales pipeline.
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    20th
    out of 167 in CRM
    Views
    442
    Comparisons
    269
    Reviews
    5
    Average Words per Review
    333
    Rating
    7.8
    1st
    out of 34 in Social CRM
    Views
    414
    Comparisons
    285
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company28%
    Financial Services Firm10%
    Government9%
    Educational Organization9%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise15%
    Large Enterprise69%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Freshsales vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about Freshsales vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    Freshsales is ranked 20th in CRM with 5 reviews while Salesforce Marketing Cloud is ranked 1st in Social CRM with 49 reviews. Freshsales is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Freshsales writes "Helps to manage sales pipeline". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Freshsales is most compared with monday.com, Apollo.io, Blackbaud CRM and Pipedrive, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Freshsales vs. Salesforce Marketing Cloud report.

    See our list of best Social CRM vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.