Google AdMob vs ironSource comparison

Cancel
You must select at least 2 products to compare!
Google Logo
10,942 views|7,974 comparisons
ironSource Logo
4,223 views|3,382 comparisons
Executive Summary
Executive Summary
Updated on Mar 6, 2024

We compared ironSource and Google AdMob based on our user's reviews in several parameters.

ironSource and Google AdMob both receive positive feedback on ROI and customer support. ironSource is praised for its user engagement, ad monetization, and analytics tools, while Google AdMob is commended for its targeting options and integration with Google services. ironSource users mention the platform's pricing flexibility and simplicity, while Google AdMob users appreciate its user-friendly interface and prompt customer service. Both platforms have areas for improvement, with ironSource users suggesting enhancements to UI, ad delivery efficiency, and reporting features, while Google AdMob users mention the need for improved ad targeting and more transparency for advertisers. The deployment and setup timeframes are mentioned by users for both platforms, with varying feedback on the duration required.

Features: ironSource's valuable features include its ability to increase user engagement, extensive network of ad placements, and comprehensive analytics. In comparison, Google AdMob offers extensive targeting options, user-friendly interface, comprehensive analytics, effective monetization capabilities, and strong integration with other Google services.

Pricing and ROI: ironSource's setup cost is praised for being low and accompanied by a straightforward setup process. Users find the pricing reasonable and competitive, with flexible licensing arrangements. In comparison, users have discussed Google AdMob's pricing, setup cost, and licensing without directly reviewing them., The ROI from ironSource was reported as positive, with users experiencing growth and increased revenue. Ad monetization and app performance improved. For Google AdMob, the ROI was highly satisfactory.

Room for Improvement: ironSource can improve its user interface, ad delivery efficiency, and reporting features. On the other hand, Google AdMob needs to enhance ad targeting capabilities, user interface, ad delivery, revenue optimization, and provide more transparency and control for advertisers.

Deployment and customer support: Based on user feedback, it can be inferred that ironSource users have concerns about the timeframes for deployment, setup, and implementation. In contrast, Google AdMob users have provided specific timelines, with one user taking three months for deployment and another taking a week for both deployment and setup., ironSource's customer service is commendable, providing prompt and effective assistance. Users express satisfaction with their responsive, professional, and knowledgeable support team. On the other hand, Google AdMob's customer service is satisfactory, with users content with their prompt and effective assistance and reliable support team.

The summary above is based on user interviews we conducted recently with ironSource and Google AdMob users. To access the review's full transcripts, download our report.

Questions from the Community
Top Answer:I wouldn’t say one is better than the other, but rather both work well together to achieve good results. As you may already know, AdMob makes it easy to earn revenue with in-app ads by providing… more »
Ask a question

Earn 20 points

Ranking
Views
10,942
Comparisons
7,974
Reviews
0
Average Words per Review
0
Rating
N/A
Views
4,223
Comparisons
3,382
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Unity Ads logo
Compared 24% of the time.
Fyber logo
Compared 3% of the time.
Chartboost logo
Compared 2% of the time.
StartApp Ad Platform logo
Compared 2% of the time.
Ionic logo
Compared 2% of the time.
Also Known As
AdMob
Learn More
Overview

Google AdMob is a leading mobile advertising platform designed to help publishers monetize their apps through in-app advertising. By integrating AdMob, developers and publishers can display ads within their mobile apps, leveraging Google’s vast advertising network to connect with advertisers looking to reach specific audiences. AdMob supports a variety of ad formats, including banner ads, interstitial ads, video ads, and rewarded ads, allowing publishers to choose the formats that best fit their app’s user experience and maximize revenue.

AdMob uses Google’s machine learning algorithms to optimize ad serving based on user behavior, maximizing revenue potential for publishers. It automatically adjusts which ads are shown to enhance performance and earnings. With support for multiple ad formats, publishers can enhance user engagement by selecting ad types that complement the app’s design and user flow. This flexibility helps maintain a positive user experience while monetizing effectively.

AdMob provides detailed reporting and analytics tools that give insights into app performance and user engagement. This data is crucial for publishers looking to understand their audience better and tailor their content or advertising strategy accordingly. AdMob supports both Android and iOS platforms, enabling publishers to monetize their apps across a wide user base. This cross-platform functionality is essential for developers aiming to reach as broad an audience as possible.

For publishers also using AdSense for web monetization, AdMob offers seamless integration, allowing for consolidated earnings and management through a single Google account.

ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Our comprehensive solutions help industry leading companies achieve greater business success.

Sample Customers
Appkruti, 6waves, Etermax, DivMob, CocoPPa, Backflip Studios
Mighty Games, Monarc Gaming Labs, Xyrality, IsCool, LOVOO GmbH, Not doppler, Gamebasics
Top Industries
VISITORS READING REVIEWS
Comms Service Provider20%
Computer Software Company16%
Media Company7%
University6%
VISITORS READING REVIEWS
Comms Service Provider22%
Computer Software Company15%
Media Company7%
Retailer5%
Company Size
VISITORS READING REVIEWS
Small Business32%
Midsize Enterprise19%
Large Enterprise50%
VISITORS READING REVIEWS
Small Business29%
Midsize Enterprise19%
Large Enterprise53%

Google AdMob is ranked 1st in App Monetization Platforms while ironSource is ranked 3rd in App Monetization Platforms. Google AdMob is rated 0.0, while ironSource is rated 0.0. On the other hand, Google AdMob is most compared with Unity Ads, StartApp Ad Platform, InMobi In-App Advertising, Chartboost and AdPumb, whereas ironSource is most compared with Unity Ads, Fyber, Chartboost, StartApp Ad Platform and Ionic.

See our list of best App Monetization Platforms vendors.

We monitor all App Monetization Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.