Compare Google Analytics vs. IBM Watson Customer Experience Analytics

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Most Helpful Review
Use IBM Watson Customer Experience Analytics? Share your opinion.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.""As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.""The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

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"The ability to create meaningful reports and dashboards to tell stories."

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Cons
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.""An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.""The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

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"The technical side requires development skills during implementation. This could be simplified."

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Pricing and Cost Advice
"The installation cost is really low and does not require a team with a super performance to run."

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Questions from the Community
Top Answer: The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.
Top Answer: The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us… more »
Top Answer: We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data… more »
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Earn 20 points

Ranking
1st
out of 28 in Web Analytics
Views
2,832
Comparisons
2,399
Reviews
3
Average Words per Review
386
Avg. Rating
9.3
2nd
out of 28 in Web Analytics
Views
610
Comparisons
463
Reviews
1
Average Words per Review
1,057
Avg. Rating
10.0
Popular Comparisons
Compared 24% of the time.
Compared 12% of the time.
Compared 12% of the time.
Compared 11% of the time.
Compared 2% of the time.
Also Known As
IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
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Google
IBM
Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

IBM Watson Customer Experience Analytics allows you to view your sites and apps from the customer perspective to discover opportunities. It provides a seamless, end-to-end view of the customer experience to understand and optimize every journey and gives you the insights you need to resolve issues, boost conversions and maximize lifetime customer value.

Offer
Learn more about Google Analytics
Learn more about IBM Watson Customer Experience Analytics
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, TwiddyIMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana
Top Industries
REVIEWERS
Media Company25%
Marketing Services Firm25%
Professional Training And Coaching Company17%
Cloud Provider8%
VISITORS READING REVIEWS
Computer Software Company23%
Comms Service Provider15%
Media Company11%
Financial Services Firm8%
No Data Available
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
No Data Available
Google Analytics is ranked 1st in Web Analytics with 3 reviews while IBM Watson Customer Experience Analytics is ranked 2nd in Web Analytics with 1 review. Google Analytics is rated 9.4, while IBM Watson Customer Experience Analytics is rated 10.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". Google Analytics is most compared with Matomo, StatCounter, Pendo, Amplitude and Glassbox, whereas IBM Watson Customer Experience Analytics is most compared with FullStory, HCL Campaign and IBM Watson Commerce Insights.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.