"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"The ability to create meaningful reports and dashboards to tell stories."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"They can improve their Android app."
"The technical side requires development skills during implementation. This could be simplified."
Google Analytics is ranked 2nd in Web Analytics while IBM Watson Customer Experience Analytics is ranked 19th in Web Analytics. Google Analytics is rated 8.4, while IBM Watson Customer Experience Analytics is rated 10.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". Google Analytics is most compared with Tealium, Segment, WalkMe, StatCounter and Matomo, whereas IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage.
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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.