Google Analytics vs IBM Watson Customer Experience Analytics comparison

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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.""It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.""As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.""The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.""Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

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"The ability to create meaningful reports and dashboards to tell stories."

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Cons
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data.""An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.""If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you.""Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others.""Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.""They can improve their Android app."

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"The technical side requires development skills during implementation. This could be simplified."

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Pricing and Cost Advice
  • "The installation cost is really low and does not require a team with a super performance to run."
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    Information Not Available
    Ranking
    2nd
    out of 32 in Web Analytics
    Views
    1,197
    Comparisons
    1,058
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    19th
    out of 32 in Web Analytics
    Views
    149
    Comparisons
    65
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
    Learn More
    Overview
    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.

    The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.

    By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.

    Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

    Sample Customers
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Provider9%
    VISITORS READING REVIEWS
    Financial Services Firm14%
    Educational Organization13%
    Computer Software Company12%
    Insurance Company7%
    VISITORS READING REVIEWS
    University15%
    Educational Organization13%
    Insurance Company11%
    Financial Services Firm11%
    Company Size
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise20%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise17%
    Large Enterprise62%

    Google Analytics is ranked 2nd in Web Analytics while IBM Watson Customer Experience Analytics is ranked 19th in Web Analytics. Google Analytics is rated 8.4, while IBM Watson Customer Experience Analytics is rated 10.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". Google Analytics is most compared with Tealium, Segment, WalkMe, StatCounter and Matomo, whereas IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.