Compare Google Analytics vs. Matomo

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Google Analytics Logo
2,874 views|2,453 comparisons
Matomo Logo
1,947 views|1,729 comparisons
Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"The installation cost is really low and does not require a team with a super performance to run."

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Questions from the Community
Top Answer: The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.
Top Answer: The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us… more »
Top Answer: We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data… more »
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Earn 20 points

Ranking
1st
out of 28 in Web Analytics
Views
2,874
Comparisons
2,453
Reviews
3
Average Words per Review
386
Avg. Rating
9.3
4th
out of 28 in Web Analytics
Views
1,947
Comparisons
1,729
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Popular Comparisons
Compared 12% of the time.
Compared 12% of the time.
Compared 11% of the time.
Compared 10% of the time.
Compared 7% of the time.
Compared 15% of the time.
Compared 11% of the time.
Compared 10% of the time.
Compared 10% of the time.
Compared 4% of the time.
Also Known As
Piwik
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Matomo
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Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.Matomo is the only analytics platform that gives you full control over your data and more.
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Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, TwiddyT-Mobile, Wikimedia, Forbes, Sharp, Oxfam
Top Industries
REVIEWERS
Media Company25%
Marketing Services Firm25%
Professional Training And Coaching Company17%
Cloud Provider8%
VISITORS READING REVIEWS
Computer Software Company26%
Media Company14%
Comms Service Provider11%
University10%
VISITORS READING REVIEWS
Computer Software Company25%
Comms Service Provider15%
Media Company15%
Non Profit7%
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
No Data Available
Google Analytics is ranked 1st in Web Analytics with 3 reviews while Matomo is ranked 4th in Web Analytics. Google Analytics is rated 9.4, while Matomo is rated 0.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, Google Analytics is most compared with Pendo, Amplitude, StatCounter, WebTrends and Segment, whereas Matomo is most compared with Mixpanel, Adobe Analytics, Piwik PRO Marketing Suite, Amplitude and Segment.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.