Google Analytics vs Matomo comparison

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1,197 views|1,058 comparisons
Matomo Logo
1,054 views|1,031 comparisons
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Pricing and Cost Advice
  • "The installation cost is really low and does not require a team with a super performance to run."
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    Information Not Available
    Ranking
    2nd
    out of 32 in Web Analytics
    Views
    1,197
    Comparisons
    1,058
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    3rd
    out of 32 in Web Analytics
    Views
    1,054
    Comparisons
    1,031
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Piwik
    Learn More
    Matomo
    Video Not Available
    Overview
    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
    Matomo is the only analytics platform that gives you full control over your data and more.
    Sample Customers
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Provider9%
    VISITORS READING REVIEWS
    Financial Services Firm15%
    Educational Organization13%
    Computer Software Company13%
    Insurance Company7%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Government10%
    Media Company7%
    Insurance Company7%
    Company Size
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise20%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise13%
    Large Enterprise60%

    Google Analytics is ranked 2nd in Web Analytics while Matomo is ranked 3rd in Web Analytics. Google Analytics is rated 8.4, while Matomo is rated 0.0. On the other hand, Google Analytics is most compared with Tealium, Segment, WalkMe, StatCounter and Amplitude, whereas Matomo is most compared with Amplitude, Heap, Mixpanel, Piwik PRO Analytics Suite and Optimizely.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.