Compare Google Analytics vs. Optimizely

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Google Analytics Logo
2,404 views|1,973 comparisons
Optimizely Logo
382 views|277 comparisons
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Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"The installation cost is really low and does not require a team with a super performance to run."

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Top Answer: Using App + Web Property in Google Analytics can be an option, especially if use Firebase Analytics for tracking your app. That way, you will have a unified report about your app in Google Analytics… more »
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Earn 20 points

Ranking
1st
out of 30 in Web Analytics
Views
2,404
Comparisons
1,973
Reviews
3
Average Words per Review
386
Rating
9.3
12th
out of 30 in Web Analytics
Views
382
Comparisons
277
Reviews
0
Average Words per Review
0
Rating
N/A
Popular Comparisons
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Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!
Offer
Learn more about Google Analytics
Learn more about Optimizely
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Top Industries
REVIEWERS
Media Company25%
Marketing Services Firm25%
Training & Coaching Company17%
Cloud Provider8%
VISITORS READING REVIEWS
Comms Service Provider26%
Computer Software Company25%
Media Company7%
Financial Services Firm7%
No Data Available
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
REVIEWERS
Small Business38%
Large Enterprise63%

Google Analytics is ranked 1st in Web Analytics with 3 reviews while Optimizely is ranked 12th in Web Analytics. Google Analytics is rated 9.4, while Optimizely is rated 0.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, Google Analytics is most compared with Matomo, StatCounter, Segment, Pendo and Piwik PRO Marketing Suite, whereas Optimizely is most compared with Apptimize, Mixpanel, WebTrends, Amplitude and Pendo.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.