Compare Google Analytics vs. Segment

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Google Analytics Logo
2,404 views|1,973 comparisons
Segment Logo
1,140 views|980 comparisons
Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"The installation cost is really low and does not require a team with a super performance to run."

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Top Answer: Using App + Web Property in Google Analytics can be an option, especially if use Firebase Analytics for tracking your app. That way, you will have a unified report about your app in Google Analytics… more »
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Earn 20 points

Ranking
1st
out of 30 in Web Analytics
Views
2,404
Comparisons
1,973
Reviews
3
Average Words per Review
386
Rating
9.3
6th
out of 30 in Web Analytics
Views
1,140
Comparisons
980
Reviews
0
Average Words per Review
0
Rating
N/A
Popular Comparisons
Compared 31% of the time.
Compared 17% of the time.
Compared 10% of the time.
Compared 8% of the time.
Compared 8% of the time.
Also Known As
Segment.io
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Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
With Segment as your customer data hub, you can focus on building incredible products and attracting more customers. Instead of wasting time integrating all of your tools individually, track data to Segment once. We're the last integration you'll ever do.
Offer
Learn more about Google Analytics
Learn more about Segment
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Nokia, rdio, Bonobos, LiveNation, Atlassian
Top Industries
REVIEWERS
Media Company25%
Marketing Services Firm25%
Training & Coaching Company17%
Cloud Provider8%
VISITORS READING REVIEWS
Comms Service Provider26%
Computer Software Company25%
Media Company7%
Financial Services Firm7%
VISITORS READING REVIEWS
Computer Software Company26%
Comms Service Provider23%
Financial Services Firm9%
Media Company7%
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
No Data Available

Google Analytics is ranked 1st in Web Analytics with 3 reviews while Segment is ranked 6th in Web Analytics. Google Analytics is rated 9.4, while Segment is rated 0.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, Google Analytics is most compared with Matomo, StatCounter, Pendo, WebTrends and Amplitude, whereas Segment is most compared with Tealium, Heap, Pendo, Matomo and Amplitude.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.