Compare Google Analytics vs. StatCounter

Google Analytics is ranked 1st in Web Analytics with 5 reviews while StatCounter is ranked 9th in Web Analytics. Google Analytics is rated 9.2, while StatCounter is rated 0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, Google Analytics is most compared with Matomo, StatCounter and Pendo, whereas StatCounter is most compared with Google Analytics, Matomo and SimilarWeb.
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Google Analytics Logo
3,161 views|2,820 comparisons
StatCounter Logo
671 views|630 comparisons
Most Helpful Review
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Quotes From Members

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Pricing and Cost Advice
The installation cost is really low and does not require a team with a super performance to run.

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397,983 professionals have used our research since 2012.
out of 24 in Web Analytics
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out of 24 in Web Analytics
Average Words per Review
Avg. Rating
Top Comparisons
Compared 23% of the time.
Compared 18% of the time.
Compared 14% of the time.
Compared 83% of the time.
Compared 10% of the time.
Compared 7% of the time.
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.Founded by CEO Aodhan Cullen, StatCounter is a counter service company based in Dublin. Frustrated with slow loading times, poor data and boom-and-bust service providers, Aodhan set out to build a better web tracker. Providing service since 1999, StatCounter has experience and longevity on their side. Their mission is to track and monitor website activity to help clients better understand the visitors to their sites so they can improve their business. Currently, about 2.5% of all websites use Stat Counter, and the company has over 2 million customers. StatCounter's hit counter measures real human activity as it happens to give you the most relevant feedback. It provides log-time, tracking all visitors to your site, whether first-time or returning. The magnify option lets you get a detailed overview of individual visitors, allowing you to target customers with customized content. Track where visitors come from and what parts of your website they visit most often to optimize their experience. This web tracker allows you to view key information: what pages do visitors arrive at first? What pages do they view last? Which keywords and search engines drive the most traffic to your site? You can inspect the paths that lead visitors to your website and direct traffic accordingly. StatCounter also allows you to manage multiple sites using only one account. Accessible online or via email, the data is represented in concise, user-friendly visual charts. Easy to install, it adds only a few lines of minimal code to your website, and visibility is at your discretion. StatCounter's hit counter tools can better inform the design, effectiveness and, ultimately, the profitability of your site.
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Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
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