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Google Attribution 360 vs Neustar MarketShare comparison

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Ranking
4th
out of 8 in Cross-Channel Attribution Providers
Views
41
Comparisons
28
Reviews
0
Average Words per Review
0
Rating
N/A
3rd
out of 8 in Cross-Channel Attribution Providers
Views
41
Comparisons
29
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Google Adometry
MarketShare 360
Learn More
Google
Neustar
Overview

Your marketing strategy is carried out through multiple channels, both traditional and digital. Each member of your audience likely receives your message at multiple touchpoints, both offline and on. So measuring the results of a campaign by “channel only” gives you a narrow view. Previously, assigning credit to a sale or other conversion (“attribution”) was limited to just a few touchpoints.

Now Google Attribution 360 gives you a panoramic view to help you optimize your complete marketing program.

Neustar MarketShare is a leader in sophisticated marketing analytics and multi-touch attribution, utilizing sales, macroeconomic factors, and customer data to quantify the sales impact for marketing spend.
Sample Customers
Erwin Penland, Ideeli, LasikPlus, Lenovo
Twitter, Google, USAA, Best Buy, Hilton, Ford, Dell, DIRECTV, T-Mobile, The Home Depot, MasterCard, Mattel

Google Attribution 360 is ranked 4th in Cross-Channel Attribution Providers while Neustar MarketShare is ranked 3rd in Cross-Channel Attribution Providers. Google Attribution 360 is rated 0.0, while Neustar MarketShare is rated 0.0. On the other hand, Google Attribution 360 is most compared with , whereas Neustar MarketShare is most compared with .

See our list of best Cross-Channel Attribution Providers vendors.

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