Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
Google Campaign Manager is ranked 13th in Marketing Management while HCL Campaign is ranked 8th in Marketing Management. Google Campaign Manager is rated 0.0, while HCL Campaign is rated 0.0. On the other hand, Google Campaign Manager is most compared with Adobe Campaign, Salesforce Marketing Cloud and Amazon Pinpoint, whereas HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360.
See our list of best Marketing Management vendors.
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