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We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
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Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
Google Campaign Manager is ranked 12th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 4 reviews. Google Campaign Manager is rated 0.0, while Salesforce Marketing Cloud is rated 8.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Google Campaign Manager is most compared with Adobe Campaign and Amazon Pinpoint, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign and Optimove.
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