We compared Microsoft Entra ID and Google Cloud Identity based on our user's reviews in several parameters.
Microsoft Entra ID is praised for its user-friendly interface, efficient authentication process, and seamless integration. Users appreciate the exceptional customer service and reasonable pricing. Google Cloud Identity stands out for its comprehensive security measures, seamless integration with Google services, and efficient user management capabilities. Users highlight the excellent customer service and flexible licensing options. Therefore, Microsoft Entra ID excels in customer service, setup cost, and flexibility, while Google Cloud Identity shines in security measures, integration, and user management capabilities.
Features: Microsoft Entra ID stands out for its user-friendly interface, efficient authentication process, and seamless integration across various platforms. In contrast, Google Cloud Identity is known for its comprehensive security measures, seamless integration with other Google services, efficient user management capabilities, and streamlined access controls.
Pricing and ROI: The setup cost for Microsoft Entra ID is described as affordable and competitive, with a straightforward and user-friendly setup process. Users appreciate the flexibility and options available for licensing. On the other hand, Google Cloud Identity offers reasonable pricing, a straightforward setup process, and flexible licensing options catering to users' needs and requirements., The ROI from Microsoft Entra ID is positive, with users experiencing cost savings and improved efficiency. Meanwhile, Google Cloud Identity offers cost-effectiveness, enhanced security measures, increased productivity, and easy management of user access and permissions.
Room for Improvement: Microsoft Entra ID could benefit from better user interface design and optimization for different devices, simplifying the sign-up process, increasing customization options, and adding advanced security features. On the other hand, Google Cloud Identity users would like improved integration with other platforms and applications, a simpler and more user-friendly interface, better documentation, and more comprehensive support resources.
Deployment and customer support: The reviews for Microsoft Entra ID and Google Cloud Identity highlight that the duration required to establish a new tech solution can vary significantly for both products. However, it is important to carefully evaluate the context in which users use terms like deployment, setup, and implementation to determine the overall time required., Microsoft Entra ID's customer service is exceptional, efficient, and reliable. Users appreciate the prompt and knowledgeable assistance, effective communication, and seamless problem resolution. Google Cloud Identity's customer service is highly regarded and considered satisfactory.
The summary above is based on 104 interviews we conducted recently with Microsoft Entra ID and Google Cloud Identity users. To access the review's full transcripts, download our report.
"The initial setup is easy."
"The most valuable feature of Google Cloud Identity is its stability."
"The most valuable feature is the performance."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature is that you can manage users from one central location."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication."
"The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
"Being able to use Azure AD means that you can use some of the Azure AD security features like Advanced Password Protection. As well as querying your normal password requirements like lengths and complexity, Azure AD has a feature in which you can put specific words. It can be words to do with your company, words to do with your company location, or words that a lot of your employees would otherwise use. You can disallow them. It's very good at making more obvious passwords, ones they're not allowed to use anymore. That's a good feature."
"We haven't had any problems with stability. Everything works fine."
"I like Azure AD's conditional access policies. Microsoft Entra provides a single pane of glass for managing user access, improving the overall user experience."
"If you want to replicate a website at the frontend in Azure, it's very easy to do it globally."
"Configuring the domain and setting it up in the Azure portal is just three clicks to be honest."
"The solution offers business to business and client to business support."
"The customer service and support team is not so good."
"We cannot manage the attributes of SSPR."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Google Cloud Identity the UI could improve."
"To improve the product, the integration with third-party products could always be smoother."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The integration should be made easier."
"The monitoring dashboard could be a bit better."
"Many people believe that the Azure Active Directory is overly complicated and antiquated."
"If Microsoft can give us a way to see where this product is running, from a backend perspective, then it would be great."
"It would be awesome to have a feature where you can see the permissions of a user in all their Azure subscriptions. Right now, you have to select a user, then you have to select the subscription to see which permissions the user has in their selected subscriptions. Sometimes, you just want to know, "Does that user have any permissions in any subscriptions?" That would be awesome if that would be available via the portal."
"Microsoft needs to add a single setup, so whenever resources join the company or are leaving the company, all of the changes can be made with a single click."
"My only pain point in this solution is creating group membership for devices."
"Microsoft should work on enhancing its machine-learning algorithm to prevent unnecessary lockouts of users."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
Google Cloud Identity is ranked 3rd in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 21 reviews while Microsoft Entra ID is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 190 reviews. Google Cloud Identity is rated 7.6, while Microsoft Entra ID is rated 8.6. The top reviewer of Google Cloud Identity writes "A stable and scalable cloud solution easily compatible with Google office Suite". On the other hand, the top reviewer of Microsoft Entra ID writes "Allows users to authenticate from home and has excellent integrations in a simple, stable solution". Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, JumpCloud, VMware Workspace ONE and ManageEngine Endpoint Central, whereas Microsoft Entra ID is most compared with Microsoft Intune, CyberArk Privileged Access Manager, Yubico YubiKey, Cisco Duo and Auth0. See our Google Cloud Identity vs. Microsoft Entra ID report.
See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.
We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
