Compare Google Data Studio vs. Tableau

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Google Data Studio Logo
9,712 views|8,636 comparisons
Tableau Logo
53,548 views|44,745 comparisons
Most Helpful Review
Find out what your peers are saying about Tableau, Microsoft, Windward Studios and others in Reporting Tools. Updated: February 2021.
463,678 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"This has improved our organization by allowing people to see their data and develop visualizations themselves."

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"I work for clients. That is my business model. Business people really like to see Tableau. They love Tableau because it is very user-friendly. The platform provides an easy to use interface, which is what most people like about it.""One of the most valuable features is that the solution allows users to build interactive dashboards. This allows the end user to modify the criteria or the filtering if need be. As far as for my personal use as a QA Engineer, I really value how extensive their API document support has been.""Scheduled extract and the multiple connectors are fantastic!""It has been the best tool to work with from a self-service point of view.""The most valuable features are data discovery and fine visualizations.""This solution has transformed us from an Excel reporting environment to one of visual exploration.""Good data flow and management.""The most valuable feature is the interface, which is user-friendly and intuitive."

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Cons
"There is a significant degree of sophistication required to compete with Tableau or Cognos."

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"From the developer perspective, the data connection handling the target data set is what most needs to be improved.""Improvements can be made in template support. The workbook file structure is really hard to version control. If there was some sort of version control support offered particularly for workbooks, that would help big time.""The performance could be better.""Licensing and pricing options could be made better so that more users would be able to use it.""The SQL programming functionality needs to be improved.""I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles.""Requires a lot of user training.""The charts in Tableau are quite limited."

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Pricing and Cost Advice
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"The initial cost that is set according to CPU cores is expensive.""Be careful with the Tableau Viewer's licenses, and stay with the right number of users.""The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges.""Tableau's licensing is pretty straightforward and simple.""ROI is very high, but it requires a data preparation/blending tool.""The cost of the solution should be improved.""It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing.""Pricing is not bad. It's competitive."

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Comparison Review
Guillermo (Bill) Cabiro
I do use both Tableau and QlikView. Although very different, I really like both solutions. They belong to the new BI generation known as Interactive Visual Analytics. In my opinion, QlikView has a more intuitive interface for regular users or executives that are not technical experts but the development side is a little more complex. Up to version 12 QlikView did not provide drag & drop features. If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlikview's scripting has somewhat of a learning curve. On the positive side, QlikView's scripting is a great asset as it functions as an ETL allowing the integration of hundreds of different data sources into the same visual app. Another feature that’s extremely useful is Qlik’s proprietary Associative Model that allows the users to visualize data relationships that exist as well as those that do not. Tableau on the other hand is a lot easier to use for developers, analysts or power users who need to connect, manipulate and visualize data rather quickly. While this makes Tableau a better fit for the more analytical crowd, it may not be as appealing or intuitive to the regular or casual business users as QlikView is. Tableau has full pivot, drag & drop and drill down capabilities that are great for developers or power users. They can rotate measures and dimensions and graph them instantly using visualization best practices as suggested by… Read more »
Questions from the Community
Top Answer: Biggest concerns from our clients are how to visualize all reports into one dashboard. We use GDS to display necessary metrics from Google Analytics based on client's needs. We also use GDS to help… more »
Top Answer: It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik sense, Power BI, OBIEE, Tableau etc. I have recently started using Cognos Enterprise… more »
Top Answer: If doing a technical comparison, Lumira (SAP's visual tool) isn't bad but the market share in this space is going to Tableau and Qlik both of which are strong in the visual side of BI. Most Business… more »
Top Answer: There are platforms available that enable bridge between technologies. Tableau/Qlik is great visualization from performance and user interface as compared to SAS - #askginie.ai
Ranking
9th
out of 49 in Reporting Tools
Views
9,712
Comparisons
8,636
Reviews
1
Average Words per Review
102
Rating
8.0
1st
out of 49 in Reporting Tools
Views
53,548
Comparisons
44,745
Reviews
27
Average Words per Review
617
Rating
8.2
Popular Comparisons
Also Known As
Data Studio
Tableau Desktop, Tableau Server, Tableau Online
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Overview

Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Tableau is designed to fit, not dictate your data strategy, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements.

People love using Tableau because it is both powerful and intuitive—and offers a fundamentally different user experience by empowering people of all skill levels to explore and analyze data using visuals and natural language. Tableau has become the standard language of analytics for modern business users and continues to lead the industry with the most passionate and engaged user community in analytics, a customer base with millions of users at more than 80,000 organizations, and a deep commitment to customer-focused innovation

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Sample Customers
Genesys, Shueisha
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Top Industries
VISITORS READING REVIEWS
Computer Software Company23%
Comms Service Provider23%
Media Company9%
Financial Services Firm6%
REVIEWERS
Financial Services Firm14%
University8%
Energy/Utilities Company8%
Healthcare Company8%
VISITORS READING REVIEWS
Computer Software Company29%
Comms Service Provider14%
Financial Services Firm8%
Media Company7%
Company Size
No Data Available
REVIEWERS
Small Business27%
Midsize Enterprise20%
Large Enterprise53%
VISITORS READING REVIEWS
Small Business24%
Midsize Enterprise9%
Large Enterprise67%
Find out what your peers are saying about Tableau, Microsoft, Windward Studios and others in Reporting Tools. Updated: February 2021.
463,678 professionals have used our research since 2012.

Google Data Studio is ranked 9th in Reporting Tools with 1 review while Tableau is ranked 1st in Reporting Tools with 32 reviews. Google Data Studio is rated 8.0, while Tableau is rated 8.2. The top reviewer of Google Data Studio writes "Easy to use and offers a plethora of query sources". On the other hand, the top reviewer of Tableau writes "Lets me train new users quickly, easily, and intuitively". Google Data Studio is most compared with Amazon QuickSight, Microsoft BI, Qlik Sense, Looker and QlikView, whereas Tableau is most compared with Microsoft BI, ELK Kibana, SAS Visual Analytics, Oracle OBIEE and IBM Cognos.

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We monitor all Reporting Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.