out of 21 in Marketing Management
Average Words per Review
In Marketing Management
Compared 33% of the time.
Compared 25% of the time.
Compared 13% of the time.
Compared 100% of the time.
Also Known As
|IBM Campaign, IBM Unica||Epiphany|
IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
|Infor Epiphany can help manage all marketing activities, along with the resources and management processes required to get the programs, campaigns, and activities to market. Marketing Resource Management is a scalable solution and can be integrated to other business systems.|
Learn more about HCL Campaign
Learn more about Infor Epiphany [EOL]
|Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT||Tommy Bahama|