IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
Infor Interaction Advisor is a real-time decision making application that identifies the next best and most relevant marketing campaign to present at any integrated customer touch point. With this easy-to-use application, you can maximize your customer experience management efforts with the highest impact message or offer.
HCL Campaign is ranked 9th in Marketing Management while Infor Interaction Advisor is ranked 23rd in Marketing Management. HCL Campaign is rated 0.0, while Infor Interaction Advisor is rated 0.0. On the other hand, HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas Infor Interaction Advisor is most compared with .
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