Compare HCL Campaign vs. Marketo

You must select at least 2 products to compare!
HCL Campaign Logo
1,129 views|948 comparisons
Marketo Logo
1,754 views|1,400 comparisons
Most Helpful Review
Use HCL Campaign? Share your opinion.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
437,064 professionals have used our research since 2012.
Questions from the Community
Ask a question

Earn 20 points

Top Answer: The most valuable feature of this solution is Smart Campaigns.
Top Answer: Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should… more »
Top Answer: With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on… more »
Average Words per Review
Avg. Rating
Average Words per Review
Avg. Rating
Popular Comparisons
Compared 37% of the time.
Compared 21% of the time.
Compared 11% of the time.
Compared 9% of the time.
Also Known As
IBM Campaign, IBM Unica

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Learn more about HCL Campaign
Learn more about Marketo
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania ITMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top Industries
No Data Available
Computer Software Company39%
Financial Services Firm8%
Comms Service Provider7%
Media Company6%
HCL Campaign is ranked 7th in Marketing Management while Marketo is ranked 4th in Marketing Management with 1 review. HCL Campaign is rated 0.0, while Marketo is rated 10.0. On the other hand, the top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud, SAS Marketing Automation, SAS Customer Intelligence 360 and IBM Watson Customer Experience Analytics, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and IBM Watson Campaign Automation.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.