Compare HCL Campaign vs. Marketo

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HCL Campaign Logo
751 views|617 comparisons
Marketo Logo
1,595 views|1,248 comparisons
Most Helpful Review
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Pricing and Cost Advice
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"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

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Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
Ranking
8th
Views
751
Comparisons
617
Reviews
0
Average Words per Review
0
Rating
N/A
3rd
Views
1,595
Comparisons
1,248
Reviews
4
Average Words per Review
513
Rating
9.3
Popular Comparisons
Also Known As
IBM Campaign, IBM Unica
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Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Offer
Learn more about HCL Campaign
Learn more about Marketo
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top Industries
VISITORS READING REVIEWS
Computer Software Company42%
Comms Service Provider12%
Media Company12%
Financial Services Firm6%
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider15%
Media Company8%
Energy/Utilities Company7%
Company Size
No Data Available
REVIEWERS
Small Business54%
Midsize Enterprise23%
Large Enterprise23%

HCL Campaign is ranked 8th in Marketing Management while Marketo is ranked 3rd in Marketing Management with 4 reviews. HCL Campaign is rated 0.0, while Marketo is rated 9.2. On the other hand, the top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and SAS Customer Intelligence 360.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.