Compare HCL Campaign vs. SAP Marketing Cloud

HCL Campaign is ranked 6th in Marketing Management while SAP Marketing Cloud is ranked 1st in Marketing Resource Management. HCL Campaign is rated 0, while SAP Marketing Cloud is rated 0. On the other hand, HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud and SAS Marketing Automation, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and HubSpot.
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HCL Campaign Logo
1,282 views|1,104 comparisons
SAP Marketing Cloud Logo
2,181 views|1,850 comparisons
Ranking
6th
Views
1,282
Comparisons
1,104
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Views
2,181
Comparisons
1,850
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 34% of the time.
Compared 17% of the time.
Compared 12% of the time.
Also Known As
IBM Campaign, IBM UnicaSAP Hybris Marketing Cloud
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HCL
SAP
Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about HCL Campaign
Learn more about SAP Marketing Cloud
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania ITPT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
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