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Compare HCL Campaign vs. SAS Customer Intelligence 360

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Ranking
10th
Views
585
Comparisons
471
Reviews
0
Average Words per Review
0
Rating
N/A
Views
338
Comparisons
246
Reviews
0
Average Words per Review
0
Rating
N/A
Find out what your peers are saying about Microsoft, Asana, Salesforce and others in Marketing Management. Updated: November 2021.
555,139 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Campaign, IBM Unica
SAS Marketing Operations Management, Assetlink
Learn More
Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.

Offer
Learn more about HCL Campaign
Learn more about SAS Customer Intelligence 360
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
Amway China, DSW
Top Industries
VISITORS READING REVIEWS
Computer Software Company37%
Comms Service Provider13%
Media Company8%
Energy/Utilities Company7%
VISITORS READING REVIEWS
Comms Service Provider23%
Computer Software Company23%
Energy/Utilities Company9%
Government8%
Find out what your peers are saying about Microsoft, Asana, Salesforce and others in Marketing Management. Updated: November 2021.
555,139 professionals have used our research since 2012.

HCL Campaign is ranked 10th in Marketing Management while SAS Customer Intelligence 360 is ranked 3rd in Marketing Resource Management. HCL Campaign is rated 0.0, while SAS Customer Intelligence 360 is rated 0.0. On the other hand, HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and Oracle Service Cloud, whereas SAS Customer Intelligence 360 is most compared with Marketo, SAP CRM, IBM Watson Customer Experience Analytics and SAP Marketing Cloud.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.