Compare HCL Campaign vs. SAS Marketing Automation

HCL Campaign is ranked 6th in Marketing Management while SAS Marketing Automation is ranked 9th in Marketing Automation. HCL Campaign is rated 0, while SAS Marketing Automation is rated 0. On the other hand, HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud and SAS Marketing Automation, whereas SAS Marketing Automation is most compared with HCL Campaign, SAP Marketing Cloud and Marketo.
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HCL Campaign Logo
1,209 views|1,040 comparisons
SAS Marketing Automation Logo
463 views|373 comparisons
Ranking
6th
Views
1,209
Comparisons
1,040
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
9th
Views
463
Comparisons
373
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 37% of the time.
Compared 16% of the time.
Also Known As
IBM Campaign, IBM UnicaSAS Campaign Management
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HCL
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SAS
Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Offer
Learn more about HCL Campaign
Learn more about SAS Marketing Automation
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania ITStaples
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