Compare HCL Campaign vs. Zeta Marketing Platform

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HCL Campaign Logo
1,067 views|885 comparisons
Zeta Marketing Platform Logo
161 views|112 comparisons
Ranking
7th
Views
1,067
Comparisons
885
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
12th
Views
161
Comparisons
112
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Popular Comparisons
Compared 33% of the time.
Also Known As
IBM Campaign, IBM UnicaBoomtrain
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HCL
Zeta Global
Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Offer
Learn more about HCL Campaign
Learn more about Zeta Marketing Platform
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania ITForbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
HCL Campaign is ranked 7th in Marketing Management while Zeta Marketing Platform is ranked 12th in Marketing Management. HCL Campaign is rated 0.0, while Zeta Marketing Platform is rated 0.0. On the other hand, HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud, SAS Marketing Automation, SAS Customer Intelligence 360 and IBM Watson Customer Experience Analytics, whereas Zeta Marketing Platform is most compared with Greenwave Systems AXON Platform for Analytics.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.