Heap vs Segment comparison

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Heap Logo
636 views|618 comparisons
Twilio Logo
857 views|774 comparisons
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Discerning application and UX weak points, driving better user retention.""Heap enables one to easily track how customers use one's applications on both the web and mobile.""With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use.""An immensely useful feature is the retention graphs with the ability to generate retention data for individual features.""The reporting has helped improve investor relations and let us quantify our growth and progress with ease."

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"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."

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Cons
"Their analytics could be more user-friendly."

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"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."

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Pricing and Cost Advice
Information Not Available
  • "The pricing was on the higher side but it wasn't excessively high."
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    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    8th
    out of 32 in Web Analytics
    Views
    636
    Comparisons
    618
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 32 in Web Analytics
    Views
    857
    Comparisons
    774
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
    Matomo logo
    Compared 28% of the time.
    Amplitude logo
    Compared 18% of the time.
    Pendo logo
    Compared 13% of the time.
    Mixpanel logo
    Compared 11% of the time.
    Adobe Analytics logo
    Compared 8% of the time.
    Google Analytics logo
    Compared 31% of the time.
    Pendo logo
    Compared 14% of the time.
    Adobe Analytics logo
    Compared 11% of the time.
    Amplitude logo
    Compared 11% of the time.
    Tealium logo
    Compared 10% of the time.
    Also Known As
    Segment.io
    Learn More
    Heap
    Video Not Available
    Overview
    Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    Zendesk, Marketo, Ernst & Young, Salesforce
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company16%
    Retailer9%
    Insurance Company8%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Comms Service Provider7%
    Company Size
    VISITORS READING REVIEWS
    Small Business33%
    Midsize Enterprise8%
    Large Enterprise60%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise14%
    Large Enterprise59%

    Heap is ranked 8th in Web Analytics while Segment is ranked 4th in Web Analytics with 2 reviews. Heap is rated 10.0, while Segment is rated 8.6. The top reviewer of Heap writes "Has let us quantify our growth and progress with ease". On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Heap is most compared with Matomo, Amplitude, Pendo, Mixpanel and Adobe Analytics, whereas Segment is most compared with Google Analytics, Pendo, Adobe Analytics, Amplitude and Tealium.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.