"Discerning application and UX weak points, driving better user retention."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."
"Their analytics could be more user-friendly."
"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."
Earn 20 points
Heap is ranked 8th in Web Analytics while Segment is ranked 4th in Web Analytics with 2 reviews. Heap is rated 10.0, while Segment is rated 8.6. The top reviewer of Heap writes "Has let us quantify our growth and progress with ease". On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Heap is most compared with Matomo, Amplitude, Pendo, Mixpanel and Adobe Analytics, whereas Segment is most compared with Google Analytics, Pendo, Adobe Analytics, Amplitude and Tealium.
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