HootSuite vs Sprout Social comparison

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HootSuite Logo
330 views|240 comparisons
Sprout Social Logo
347 views|314 comparisons
Comparison Buyer's Guide
Executive Summary
Updated on Sep 3, 2023

We compared HootSuite and Sprout Social across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: HootSuite is praised for its scheduling capabilities, analytics, and collaboration features. Sprout Social provides useful tools for scheduling and publishing content, analyzing social media performance, and engaging with customers.

  • Room for Improvement: HootSuite users say it has a cluttered interface, and some complained of slow performance. Others noted integration difficulties and a buggy mobile app. Sprout Social could improve in areas such as cost, data analysis, user interface, customer assistance, and compatibility with other platforms.

  • Service and Support: HootSuite users lauded the solution’s support for its helpful responses and comprehensive knowledge base. However, some reported occasional delays. Sprout Social's customer service is praised for its prompt and helpful responses from a knowledgeable and friendly support team. They offer extensive resources.

  • Ease of Deployment: Users say HootSuite is simple to implement, and the deployment instructions are clear. Hootsuite support offered valuable assistance throughout the process. Sprout Social is commended for its straightforward and user-friendly deployment, featuring an intuitive interface and valuable onboarding resources.

Comparison Results: HootSuite is praised for its user-friendly interface, easy setup, and helpful customer support. Users appreciate its scheduling capabilities, analytics tools, and team collaboration features. At the same time, some users have reported occasional scheduling glitches, a complex analytics interface, and a steep learning curve for collaboration. Sprout Social is commended for its easy deployment, user-friendly interface, and comprehensive social media management features. Areas for improvement include pricing, reporting, and cross-platform integration.

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Pricing and Cost Advice
  • "​I have only used the free versions.​"
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    Questions from the Community
    Top Answer:HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
    Top Answer:The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also… more »
    Top Answer:We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on one… more »
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    Ranking
    3rd
    out of 34 in Social CRM
    Views
    330
    Comparisons
    240
    Reviews
    1
    Average Words per Review
    428
    Rating
    10.0
    4th
    out of 34 in Social CRM
    Views
    347
    Comparisons
    314
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Learn More
    Overview

    Hootsuite is a social media management platform that allows organizations to efficiently manage and analyze their social media presence. Its primary use case is to streamline social media marketing efforts by providing a centralized dashboard for scheduling, publishing, and monitoring content across multiple social media platforms.

    The most valuable functionality of Hootsuite is its ability to schedule and publish posts in advance, saving time and effort for organizations. With its intuitive interface, users can easily create and schedule content for various social media channels, ensuring consistent and timely messaging. Additionally, Hootsuite's content calendar provides a comprehensive overview of scheduled posts, allowing users to plan and organize their social media strategy effectively.

    Hootsuite also offers powerful monitoring and analytics features, enabling organizations to track and measure the impact of their social media efforts. Users can monitor mentions, comments, and messages across different platforms, allowing for quick and efficient engagement with their audience. The analytics dashboard provides valuable insights into key metrics such as reach, engagement, and audience demographics, helping organizations make data-driven decisions to optimize their social media strategy.

    Hootsuite helps organizations streamline their social media management, saving time and resources. By providing a centralized platform for scheduling, publishing, and monitoring content, it ensures consistent messaging and efficient engagement with the audience. The robust analytics capabilities further enable organizations to measure the effectiveness of their social media efforts and make informed decisions to drive better results. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security, and comprehensive analytics for end-to-end measurement and reporting.

    Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.

    The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.

    Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.

    Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.

    Sample Customers
    Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
    Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company14%
    Manufacturing Company11%
    Healthcare Company10%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm13%
    Educational Organization9%
    Manufacturing Company7%
    Company Size
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise12%
    Large Enterprise72%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise12%
    Large Enterprise61%

    HootSuite is ranked 3rd in Social CRM with 5 reviews while Sprout Social is ranked 4th in Social CRM. HootSuite is rated 8.8, while Sprout Social is rated 0.0. The top reviewer of HootSuite writes "Good customization and social media management with helpful AI capabilities". On the other hand, HootSuite is most compared with Sprinklr and Brandwatch, whereas Sprout Social is most compared with Sprinklr.

    See our list of best Social CRM vendors, best Social Media Management Solutions vendors, and best Social Media Analytics Software vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.