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Compare HubSpot Marketing Hub vs. SAP Marketing Cloud

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Featured Review
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: November 2021.
552,407 professionals have used our research since 2012.
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We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"I believe an individual license costs $50 per month.""We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

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Questions from the Community
Top Answer: The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one… more »
Top Answer: The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it… more »
Top Answer: I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.
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Also Known As
SAP Hybris Marketing Cloud
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HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

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Learn more about SAP Marketing Cloud
Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
Computer Software Company33%
Comms Service Provider19%
Manufacturing Company4%
Computer Software Company40%
Comms Service Provider20%
Company Size
Small Business75%
Midsize Enterprise15%
Large Enterprise10%
No Data Available
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: November 2021.
552,407 professionals have used our research since 2012.

HubSpot Marketing Hub is ranked 3rd in Marketing Automation with 5 reviews while SAP Marketing Cloud is ranked 8th in Marketing Automation. HubSpot Marketing Hub is rated 8.2, while SAP Marketing Cloud is rated 0.0. The top reviewer of HubSpot Marketing Hub writes "Reliable and user-friendly with great dashboards". On the other hand, HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Marketo, IBM Watson Campaign Automation and SAS Marketing Automation, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, Marketo, Oracle Eloqua and Pardot.

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