We performed a comparison between HubSpot Marketing Hub and SAS Marketing Automation based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."HubSpot Marketing Hub has kept me updated with alerts."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The solution helps me to structure and track marketing and sales emails."
"Customer support is helpful and responsive."
"The product has the most valuable enterprise features."
"HubSpot is a very helpful solution."
"The tool is very stable and very reliable."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"An expensive solution."
"They're not the cheapest."
"Increase the CRM size for sole proprietors before increasing the fee."
"The solution is not recommended for launching investment."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. HubSpot Marketing Hub is rated 8.2, while SAS Marketing Automation is rated 7.6. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management. See our HubSpot Marketing Hub vs. SAS Marketing Automation report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
