HubSpot vs. IBM Watson Campaign Automation

As of March 2019, HubSpot is ranked 1st in Marketing Automation with 6 reviews vs IBM Watson Campaign Automation which is ranked 7th in Marketing Automation with 1 review. The top reviewer of HubSpot writes "The most important features are email marketing and lead scoring". The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". HubSpot is most compared with Salesforce Marketing Cloud, IBM Watson Campaign Automation and SAP Marketing Cloud. IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua.
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Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: February 2019.
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Ranking
1st
Views
3,043
Comparisons
903
Reviews
6
Followers
222
Avg. Rating
9.3
7th
Views
1,786
Comparisons
894
Reviews
1
Followers
139
Avg. Rating
7.0
Top Comparisons
Compared 23% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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HubSpot
IBM
Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs. IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
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Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, DuoThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: February 2019.
325,085 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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