Compare HubSpot vs. IBM Watson Campaign Automation

HubSpot is ranked 2nd in Marketing Automation with 6 reviews while IBM Watson Campaign Automation is ranked 9th in Marketing Automation. HubSpot is rated 8.6, while IBM Watson Campaign Automation is rated 0. The top reviewer of HubSpot writes "Collected all of our digital content and allowed us to repurpose and share with other relevant content over time". On the other hand, HubSpot is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation, whereas IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Oracle Eloqua.
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1,530 views|1,045 comparisons
IBM Watson Campaign Automation Logo
1,343 views|913 comparisons
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Ranking
2nd
Views
1,530
Comparisons
1,045
Reviews
6
Average Words per Review
221
Avg. Rating
8.5
9th
Views
1,343
Comparisons
913
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 22% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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HubSpot
IBM
Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs. IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
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Learn more about HubSpot
Learn more about IBM Watson Campaign Automation
Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, DuoThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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