Compare HubSpot vs. Marketo

HubSpot is ranked 2nd in Marketing Automation with 6 reviews while Marketo is ranked 7th in Marketing Automation with 1 review. HubSpot is rated 8.6, while Marketo is rated 10.0. The top reviewer of HubSpot writes "Collected all of our digital content and allowed us to repurpose and share with other relevant content over time". On the other hand, the top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". HubSpot is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and Oracle Eloqua.
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1,570 views|1,037 comparisons
Marketo Logo
1,866 views|1,433 comparisons
Most Helpful Review
Find out what your peers are saying about HubSpot vs. Oracle Eloqua and other solutions. Updated: September 2019.
372,124 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
Their blog platform and form capabilities are very easy to use and integrate within our web site.Customer support is helpful and responsive.Ease of editing and creating templates after initial development with the Design Manager.We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.It has eased managing the sales team and the sales journey right from setting up appointments.We are now able to manage and measure content (blogs, CTAs, and landing pages).

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The most valuable feature of this solution is Smart Campaigns.

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Cons
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details.Increase the CRM size for sole proprietors before increasing the fee.

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Marketo should give more power to the users for data manipulation.

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Pricing and Cost Advice
Have sufficient content before signing up for the 30-day trial.

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372,124 professionals have used our research since 2012.
Ranking
2nd
Views
1,570
Comparisons
1,037
Reviews
6
Average Words per Review
221
Avg. Rating
8.5
7th
Views
1,866
Comparisons
1,433
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 22% of the time.
Compared 23% of the time.
Compared 11% of the time.
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HubSpot
Adobe
Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

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Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, DuoMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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