We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Their blog platform and form capabilities are very easy to use and integrate within our web site."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The solution helps me to structure and track marketing and sales emails."
"The product has the most valuable enterprise features."
"There are customizable templates and we can easily make the templates more dynamic."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Technical support is helpful and responsive."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"Lead scoring has helped with the process of qualifying leads."
"The initial setup was straightforward."
"The solution is stable."
"It provides good support for really large databases."
"The solution is good for B2B email marketing."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"It is a user-friendly product."
"The ease of maintenance is the most valuable feature."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"An expensive solution."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"Increase the CRM size for sole proprietors before increasing the fee."
"There are issues with the consistency of notifications."
"The solution could improve by having a more user-friendly interface."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The reporting features should be improved."
"The cost of the solution has room for improvement."
"This product hasn't kept up to date on features."
"Reporting is very clunky and not user friendly."
"The solution does not have a good database architecture."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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