HCL Campaign vs SAS Marketing Resource Management comparison

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Executive Summary

We performed a comparison between HCL Campaign and SAS Marketing Resource Management based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Ranking
12th
Views
146
Comparisons
120
Reviews
0
Average Words per Review
0
Rating
N/A
Views
44
Comparisons
28
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Campaign, IBM Unica
Marketing Resource Management
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Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

SAS Marketing Resource Management helps to manage all marketing activities from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey. Key Features include the following: Strategic Planning Facilitate stakeholder collaboration with clear visibility into all your marketing operations, Offer Management Create and store marketing offers in a central location, supported by an essential metadata structure, Calendars Distribute vital information in a graphical, user-friendly way to anyone who needs it, Capacity Planning Plan, manage and allocate marketing resources to ensure the success of your programs, Time Sheets Accurately track time spent on specific marketing activities and associated personnel costs, and Resource Management Better allocate human resources across various marketing projects or workflows.
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
Amway China, DSW
Buyer's Guide
Marketing Management
March 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
765,386 professionals have used our research since 2012.

HCL Campaign is ranked 12th in Marketing Management while SAS Marketing Resource Management is ranked 10th in Marketing Resource Management. HCL Campaign is rated 0.0, while SAS Marketing Resource Management is rated 0.0. On the other hand, HCL Campaign is most compared with Teradata Customer Interaction Manager, Adobe Campaign and Salesforce Marketing Cloud, whereas SAS Marketing Resource Management is most compared with .

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.