IBM Cognos Supply Chain Performance Procurement Analytics vs Signals Analytics comparison

IBM Cognos Analytic Applications deliver packaged reporting and analytics that enable you to gain cross-departmental and functional insight into your performance far more cost effectively than if you were to build an analytics solution. Cognos Analytic Applications leverage the strength and capabilities of the industry-leading IBM Cognos 10 platform. Unlike our competitors, IBM Cognos Analytic Applications deliver a highly adaptable, integrated line-of-business view of performance that can make changes to business rules, data attributes, and source through a drag-and-drop process to ensure continuously relevant reporting content, while eliminating much of the coding, customizing, and interpreting of data involved with other vendors' solutions.

We created Signals Playbook™, a single platform capable of managing different types of data, performing analyses, and linking those insights to real new product development decisions.  

As the world's first analytics platform designed for strategic portfolio decisions, Playbook re-imagines and automates the market research and insight process.  Playbook enables product teams to build better, more successful products by transforming multiple external big data sources into actionable intelligence findings.