Compare IBM Watson Campaign Automation vs. IMImobile IMIcampaign

IBM Watson Campaign Automation is ranked 7th in Marketing Automation while IMImobile IMIcampaign is ranked 36th in Marketing Automation. IBM Watson Campaign Automation is rated 0, while IMImobile IMIcampaign is rated 0. On the other hand, IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Marketo, whereas IMImobile IMIcampaign is most compared with .
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Ranking
7th
Views
1,239
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884
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0
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0
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36th
Views
15
Comparisons
1
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
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Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

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Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleEE, O2, Schneider National
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