IBM Watson Campaign Automation vs. Insightera

As of February 2019, IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Insightera which is ranked 27th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Insightera is most compared with .
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Quotes From Members

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317,440 professionals have used our research since 2012.
Ranking
7th
Views
1,728
Comparisons
862
Reviews
1
Followers
136
Avg. Rating
7.0
27th
Views
156
Comparisons
11
Reviews
0
Followers
88
Avg. Rating
N/A
Top Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Insightera
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Insightera's real-time, inbound marketing lets you segment anonymous prospects, adapt website messages automatically, and auto-engage relevant prospects.
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Learn more about IBM Watson Campaign Automation
Learn more about Insightera
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleNextdoor
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
317,440 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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