IBM Watson Campaign Automation vs. LeadSquared

As of February 2019, IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs LeadSquared which is ranked 18th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. LeadSquared is most compared with Zoho CRM.
Cancel
You must select at least 2 products to compare!
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
317,440 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
317,440 professionals have used our research since 2012.
Ranking
7th
Views
1,728
Comparisons
862
Reviews
1
Followers
136
Avg. Rating
7.0
18th
Views
181
Comparisons
136
Reviews
0
Followers
111
Avg. Rating
N/A
Top Comparisons
Compared 100% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
Learn
IBM
LeadSquared
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about LeadSquared
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleByju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
317,440 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

Sign Up with Email