Compare IBM Watson Campaign Automation vs. Marketo

Cancel
You must select at least 2 products to compare!
IBM Watson Campaign Automation Logo
512 views|411 comparisons
Marketo Logo
1,595 views|1,248 comparisons
Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
511,607 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
Information Not Available
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

More Marketo Pricing and Cost Advice »

report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
511,607 professionals have used our research since 2012.
Questions from the Community
Ask a question

Earn 20 points

Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
Ranking
9th
Views
512
Comparisons
411
Reviews
0
Average Words per Review
0
Rating
N/A
2nd
Views
1,595
Comparisons
1,248
Reviews
4
Average Words per Review
513
Rating
9.3
Popular Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
Learn More
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Marketo
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top Industries
VISITORS READING REVIEWS
Computer Software Company37%
Comms Service Provider13%
Retailer6%
Construction Company6%
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider15%
Media Company8%
Energy/Utilities Company7%
Company Size
No Data Available
REVIEWERS
Small Business54%
Midsize Enterprise23%
Large Enterprise23%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
511,607 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Marketo is ranked 2nd in Marketing Automation with 4 reviews. IBM Watson Campaign Automation is rated 0.0, while Marketo is rated 9.2. On the other hand, the top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Oracle Eloqua, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and SAS Marketing Automation.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.