IBM Watson Campaign Automation vs Marketo

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Marketo which is ranked 2nd in Marketing Automation with 4 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Marketo writes "The ability to build and automate complex scenarios is valuable". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. Marketo is most compared with Salesforce Marketing Cloud, Oracle Marketing Cloud and Act-On Software.
Cancel
You must select at least 2 products to compare!
+Add products to compare
Most Helpful Review
Use IBM Watson Campaign Automation? Share your opinion.
Marketing automation report from it central station 2018 02 10 thumbnail
Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
254,210 professionals have used our research since 2012.

Quotes From Members Comparing IBM Watson Campaign Automation vs Marketo

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
Marketing automation report from it central station 2018 02 10 thumbnail
Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
254,210 professionals have used our research since 2012.
Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
3,437
Comparisons
2,120
Reviews
4
Followers
477
Avg. Rating
7.5
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
Jt hjyjg 400x400
Compared 4% of the time.
Company logo for it central station
Compared 3% of the time.
See more Marketo competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
  • Vendor 7400 screenshot 1514653938
Marketo
  • Vendor 7584 screenshot 1518888067
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top IndustriesQuestionmark icon
Top Industries
No Data Available
VISITORS READING REVIEWS
Financial Services Firm
23%
Marketing Services Firm
19%
Media Company
19%
Transportation Company
7%
Company SizeQuestionmark icon
Company Size
No Data Available
REVIEWERS
Small Business
56%
Midsize Enterprise
22%
Large Enterprise
22%
VISITORS READING REVIEWS
Small Business
31%
Midsize Enterprise
28%
Large Enterprise
41%
Marketing automation report from it central station 2018 02 10 thumbnail
Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
Download now
254,210 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

Sign Up with Email