IBM Watson Campaign Automation vs. Marketo

IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Marketo which is ranked 3rd in Marketing Automation with 4 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Marketo writes "The ability to build and automate complex scenarios is valuable". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, Oracle Marketing Cloud and HubSpot. Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and PTI MarcomCentral.
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Quotes From Members Comparing IBM Watson Campaign Automation vs. Marketo

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Ranking
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1,567
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839
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1
Followers
121
Avg. Rating
7.0
Views
3,378
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1,473
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4
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248
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7.5
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0
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0
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1
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1
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5.0
Top Comparisons
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Compared 8% of the time.
Compared 6% of the time.
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Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

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Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
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