We performed a comparison between IBM Watson Campaign Automation and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.Earn 20 points
IBM Watson Campaign Automation is ranked 13th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 17 reviews. IBM Watson Campaign Automation is rated 7.0, while Marketo is rated 8.4. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.