Compare IBM Watson Campaign Automation vs. Optimove

IBM Watson Campaign Automation is ranked 7th in Marketing Automation while Optimove is ranked 13th in Marketing Automation. IBM Watson Campaign Automation is rated 0, while Optimove is rated 0. On the other hand, IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Marketo, whereas Optimove is most compared with Salesforce Marketing Cloud, Exponea and Marketo.
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IBM Watson Campaign Automation Logo
1,239 views|884 comparisons
Optimove Logo
230 views|171 comparisons
Ranking
7th
Views
1,239
Comparisons
884
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
13th
Views
230
Comparisons
171
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 39% of the time.
Compared 17% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Optimove
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Optimove
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleOptimove is used by leading brands of all sizes, including Staples, Family Dollar, Deezer, Adore Me, Go Compare, and many others. With over 200 employees in New York, London and Tel Aviv, the company's revenue has grown by 60% during the past year.
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