Compare IBM Watson Campaign Automation vs. Oracle CRM

Cancel
You must select at least 2 products to compare!
Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
511,607 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
Information Not Available
"It is not cheap. It is more suitable for big companies.""We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

More Oracle CRM Pricing and Cost Advice »

report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
511,607 professionals have used our research since 2012.
Questions from the Community
Ask a question

Earn 20 points

Top Answer: We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle. If you have many Oracle products, you can get a cheaper rate perhaps as we did. The cost… more »
Top Answer: It's a good product but the are some performance issues. The performance can be improved. The initial setup is complex, it could be improved to be more simplified.
Ranking
9th
Views
512
Comparisons
411
Reviews
0
Average Words per Review
0
Rating
N/A
3rd
Views
847
Comparisons
621
Reviews
3
Average Words per Review
486
Rating
8.7
Popular Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
Market2Lead
Learn More
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Oracle CRM
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Top Industries
VISITORS READING REVIEWS
Computer Software Company37%
Comms Service Provider13%
Retailer6%
Construction Company6%
VISITORS READING REVIEWS
Comms Service Provider37%
Computer Software Company30%
Government7%
Healthcare Company4%
Company Size
No Data Available
REVIEWERS
Small Business43%
Large Enterprise57%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
511,607 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Oracle CRM is ranked 3rd in Marketing Automation with 3 reviews. IBM Watson Campaign Automation is rated 0.0, while Oracle CRM is rated 8.6. On the other hand, the top reviewer of Oracle CRM writes "Effortless predictive analytics, stable, scalable with 24 hour support". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Marketo and Oracle Eloqua, whereas Oracle CRM is most compared with Siebel CRM, Microsoft Dynamics CRM, SAP CRM, Oracle Eloqua and Salesforce Sales Cloud.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.