Compare IBM Watson Campaign Automation vs. Oracle CRM

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Oracle CRM which is ranked 4th in Marketing Automation with 1 review. IBM Watson Campaign Automation is rated 0, while Oracle CRM is rated 7.0. On the other hand, the top reviewer of Oracle CRM writes "Customers have a 360-degree view, reduced operation cost and an improved market spending. Now with a robust Cloud based end to end Oracle Customer CX Solution". IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Oracle Eloqua, whereas Oracle CRM is most compared with Salesforce Sales Cloud, SAP CRM and Microsoft Dynamics CRM.
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Ranking
9th
Views
2,021
Comparisons
910
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
4th
Views
2,438
Comparisons
920
Reviews
1
Average Words per Review
504
Avg. Rating
7.0
Top Comparisons
Compared 36% of the time.
Compared 13% of the time.
Compared 12% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPopMarket2Lead
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Oracle CRM
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleTªrk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
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