Compare IBM Watson Campaign Automation vs. Oracle Eloqua

IBM Watson Campaign Automation is ranked 6th in Marketing Automation while Oracle Eloqua is ranked 4th in Marketing Automation with 1 review. IBM Watson Campaign Automation is rated 0, while Oracle Eloqua is rated 8.0. On the other hand, the top reviewer of Oracle Eloqua writes "The segmentation and email creation features are the most critical to my job". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Marketo, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo and Pardot.
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Most Helpful Review
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397,983 professionals have used our research since 2012.
Ranking
6th
Views
1,197
Comparisons
864
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
4th
Views
1,719
Comparisons
1,268
Reviews
1
Average Words per Review
134
Avg. Rating
8.0
Top Comparisons
Compared 11% of the time.
Compared 10% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPopEloqua, Oracle Marketing Cloud
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IBM
Oracle
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

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Learn more about IBM Watson Campaign Automation
Learn more about Oracle Eloqua
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleThomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Top Industries
No Data Available
REVIEWERS
Software R&D Company38%
Printing Company13%
Media Company13%
Marketing Services Firm13%
VISITORS READING REVIEWS
Software R&D Company51%
Media Company20%
Financial Services Firm11%
Real Estate/Law Firm3%
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.