Compare IBM Watson Campaign Automation vs. Oracle Eloqua

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Top Answer: The initial setup was straightforward.
Top Answer: They charge in different ways for the license. It can be related to the size of the database or number of users. In 2019,the basic version cost $2,000 a month per user. The standard version was around… more »
Top Answer: The solution could improve by having a more user-friendly interface. In the next release, there could be better integration, use of more than one channel, and increased automation options in one… more »
Ranking
11th
Views
431
Comparisons
372
Reviews
0
Average Words per Review
0
Rating
N/A
4th
Views
2,168
Comparisons
1,805
Reviews
2
Average Words per Review
337
Rating
8.5
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
Eloqua, Oracle Marketing Cloud
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

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Learn more about IBM Watson Campaign Automation
Learn more about Oracle Eloqua
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Top Industries
VISITORS READING REVIEWS
Computer Software Company35%
Comms Service Provider16%
Financial Services Firm8%
Insurance Company5%
REVIEWERS
Computer Software Company40%
Manufacturing Company20%
Marketing Services Firm10%
Media Company10%
VISITORS READING REVIEWS
Computer Software Company47%
Comms Service Provider20%
Financial Services Firm6%
Manufacturing Company4%
Company Size
No Data Available
REVIEWERS
Small Business32%
Midsize Enterprise26%
Large Enterprise42%
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: September 2021.
534,299 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 11th in Marketing Automation while Oracle Eloqua is ranked 4th in Marketing Automation with 2 reviews. IBM Watson Campaign Automation is rated 0.0, while Oracle Eloqua is rated 8.6. On the other hand, the top reviewer of Oracle Eloqua writes "A key feature is the great support of extremely large databases". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Marketo, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, SAP Marketing Cloud and SAS Marketing Automation.

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