IBM Watson Campaign Automation vs. Oracle Eloqua

IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Oracle Eloqua which is ranked 5th in Marketing Automation with 2 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Oracle Eloqua writes "Lead scoring has helped with the process of qualifying leads". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Oracle Eloqua is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation.
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Quotes From Members

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310,362 professionals have used our research since 2012.
Ranking
7th
Views
1,660
Comparisons
834
Reviews
1
Followers
124
Avg. Rating
7.0
5th
Views
1,895
Comparisons
785
Reviews
2
Followers
171
Avg. Rating
8.0
Top Comparisons
Compared 24% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPopEloqua, Oracle Marketing Cloud
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IBM
Oracle
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Oracle Eloqua
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleThomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Top Industries
No Data Available
REVIEWERS
Software R&D Company29%
Marketing Services Firm14%
Manufacturing Company14%
Financial Services Firm14%
VISITORS READING REVIEWS
Financial Services Firm33%
Marketing Services Firm20%
Media Company11%
Transportation Company6%
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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