IBM Watson Campaign Automation vs Oracle Marketing Cloud

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Oracle Marketing Cloud which is ranked 6th in Marketing Automation with 3 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Oracle Marketing Cloud writes "We use Multipub and Salesforce, and is pulls in the information of all our customers from those systems". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. Oracle Marketing Cloud is most compared with Marketo, IBM Watson Campaign Automation and HubSpot.
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IBM Watson Campaign Automation
Oracle Marketing Cloud
18375
20010
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Quotes From Members Comparing IBM Watson Campaign Automation vs Oracle Marketing Cloud

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
252,837 professionals have used our research since 2012.
Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
2,026
Comparisons
932
Reviews
3
Followers
310
Avg. Rating
8.0
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
Marketo logo
Compared 9% of the time.
Hubspot
Compared 7% of the time.
See more Oracle Marketing Cloud competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPopEloqua
Website/Video
Website/VideoIBM
  • Vendor 7400 screenshot 1514653938
Oracle
  • Vendor 7751 screenshot 1514059231
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleThomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Top IndustriesQuestionmark icon
Top Industries
No Data Available
REVIEWERS
Software R&D Company
38%
Financial Services Firm
13%
Printing Company
13%
Media Company
13%
VISITORS READING REVIEWS
Financial Services Firm
31%
Marketing Services Firm
20%
Media Company
11%
Transportation Company
7%
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
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252,837 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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